The TreadRight Foundation is a not-for-profit organisation created as a joint initiative by Radical Travel Group and our sister brands under The Travel Corporation (TTC).
TreadRight’s mission is clear; to have a positive impact on the people and communities we visit, to protect wildlife and marine life, and to care for the planet we call home.
The three TreadRight pillars
TreadRight has supported over 60 sustainable tourism projects worldwide to date. Support is provided through donations and grants to leading partners across the sustainable travel spectrum. These projects all fall under the three pillars of TreadRight: Planet, People, Wildlife.
Sustainability and conservation: ensuring that we’re protecting our invaluable landscapes and natural resources.
Reducing the environmental impact of our business isn’t just a “nice-to-have” for us, it’s at the core of all that we do. Together with The Travel Corporation (TTC), we’ve committed to eliminating all avoidable single-use plastics in both our offices and out on the road by 2022.
Our fleet of coaches are some of the most efficient in Europe, thanks to the technology of the Euro 6 engine. All of this, while supporting projects striving to keep our oceans and coastlines clean, are just some of the ways we’ve committed to safeguarding the future of our planet.
These are just two examples among other initiatives by which we tackle global environmental issues through our 5-Year Sustainability Strategy: How We Tread Right.
Cultural preservation: ensuring that the true economic benefit of travel is felt by local communities.
At TreadRight, we are committed to encouraging the cultures, traditions and arts of the communities we visit to thrive. We seek to enable these communities to see the true benefit from tourism through economic empowerment. We do this through our support of micro-enterprises, and community-based tourism initiatives that build positive futures for community members and their families.
Protection of our world’s wildlife: while advocating for the highest standard of ethical wildlife experiences.
The world’s wildlife population is balancing on a dangerous precipice, so it is our responsibility to protect those species most at risk. Partnering with leading wildlife organisations, we work to protect and rehabilitate elephant, rhino and big cat populations around the world, while also educating our guests on ethical wildlife experiences.
As part of TreadRight and TTC’s continuing journey to encourage the ethical treatment of animals by the travel industry, TreadRight has updated our Animal Welfare Policy for all wildlife experiences offered by TTC’s family of brands
Our TreadRight Ambassadors
A leading environmentalist, adventurer and explorer, Céline Cousteau truly embodies the TreadRight philosophy. As a documentary filmmaker and gifted storyteller, she has travelled the world working to help amplify the voices of the amazing individuals who are working to protect ecosystems, wildlife, and people.
In 2015, TreadRight welcomed Céline as our official ambassador, helping us tell the stories of our projects and partners.
During her journey as a photographer, filmmaker and writer, Ami Vitale has witnessed not only civil unrest and violence, but also beauty and the enduring power of the human spirit in over 100 countries.
She believes that “you can’t talk about humanity without talking about nature” - an inspiration that has led her from documenting war zones to telling incredible stories about wildlife and the environment, where individual human impact dictates the future of our planet and its communities.
As a broadcaster, Anishinaabe dancer, and activist, Sarain’s involvement with TreadRight derived from her work helping to preserve Indigenous culture and stories through the Manitobah Mukluks Storyboot School — The TreadRight Foundation’s first project in North America.
She believes in the importance and influence of individual impact on positive change, and her commitment to climate justice is reflected in her position as a board member for the Center for Biological Diversity.